Our story

I got sick of paying $400
to see clearly.

So we built something better.

The brief

Build something that actually works.
Price it like a tool, not a trophy.

Not $399. Not $249 with a promo code that somehow never expires. A price that makes sense the first time you see it.

We're a small Aussie brand. We don't have a heritage story or a pro athlete's name on the frame. What we have is a pair of sunnies that won't bounce off your face at the 8km mark. Polarised lenses, UV400 protection, and a frame light enough to forget. And they cost about the same as a decent dinner out.

Performance gear is priced like it's a status symbol. We think that's taking the piss. Altra exists to fix that.

Flex Frame build

UV400 Polarised lenses

Zero Logo tax

4.9★ Verified reviews

Why Altra exists

Performance eyewear got ridiculous. So we made it simple.

No $300 price tags. No 'proprietary technology' you can't feel on your face. Just polarised, featherweight sunnies that stay put at pace. Designed in Australia, tested on real runs, backed by a 30-day guarantee, and answered personally when you email us.

JackFounder, Altra Eyewear